JumpCut is now live!
As the Marketing Manager of both technological elements and print I ensure that our ideas transform from discussions into a visual representation. These ideas are then broadcast onto the JumpCut social media sites so that our audience can begin to see our performance take shape.
Social media is useful marketing tool which ensures that the distribution of information regarding the performance reaches a widespread audience and subsequently generates interest in our work. Within the text ‘Creative Arts Marketing’ the internet’s integral role in marketing is similarly recognised: “the rapid diffusion of the internet has presented arts organizations with a powerful tool, the website – as shop window, selling tool and delivery platform.” (Liz Hill, et al, p.13) Throughout the process I will be updating the company’s social media pages to keep prospective audience members involved with the making of the show and also provide necessary performance information.
Theorists Paul Allain and Jane Harvie explore the ways in which multimedia is a key aspect of our performance. The stylistic elements that they present correspond to our ideas as our performance will hopefully be a compilation of “live performance with machines and/or mediated forms, such as computer technology, television, video, film and slide projection.” (Paul Allain and Jane Harvie, p.210) Allain and Harvie also describe how the use of multimedia “raises issues of liveness and presence and interrogates the aesthetic and social potentials of contemporary technology and media culture as well as live performance.” (Allain and Harvie, p.211) As a company we are currently exploring the use of technology within live performance and the ways in which multimedia can be presented to reflect online culture and identities.
Links to our company’s social media pages:
Facebook: : http://m.facebook.com/JumpCutTheatre
Twitter: http://twitter.com/JumpCutTheatre?s=02
Instagram: http://i.instagram.com/jumpcuttheatre
Pinterest: www.pinterest.com/jumpcut2344/
Work cited:
Allain, Paul and Harvie, Jane, (2006) The Routledge Companion to Theatre and Performance, Oxon: Routledge.
Hill, Liz, O’Sullivan, Catherine and O’Sulivan, Terry (2003) Creative Arts Marketing, Oxford: Butterworth-Heinmann.